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Featured Article: NOVELTY
Introduction
As I haved discussed, being an expert who speaks professionally is about
--- Freshness,
--- Novelty,
--- Originality, and
--- Boldness
In the last issue, I explored "freshness".
In this issue, I will explore "novelty".
How to Deliver Novelty
Eric
Chester speaks to Corporate America offering what he calls "cutting
edge insights, perspectives and strategies for educating and employing
the next generation".
One of his tools is his invention of the
term "Generation Why". An obvious pun on "Generation Y", Eric's term
captures the penchant for this generation to ask "Why": "Why should I?
"Why does it matter? "Why should I care?" His novel use of language
helps his audience to understand.
My Experience
In
my workshops with clients I work to help them find the novelty in their
message. One recent example is Trudy Bourgeois. While much has been
written about the "Mars" and "Venus" in Corporate America, Trudy has a
novel concept: a hybrid leader. Trudy's concept is to combine the
feminine styles of empowering, and collaboration" with more traditional
leadership qualities as a strategy for addressing today's radical
diversity in the workforce.
In addition to her novel ideas,
she also worked to develop novel language. Her terms, like "the New
Hybrid Leader" and "Transformation Breed" help to create those "light
bulb moments" that let audiences connect.
How It Relates to the Industry
Today,
audiences have what Eric Chester calls "a 500-station cable television
and the Internet". Audiences have heard it before. While being fresh
and current is critical, successful speakers must also present the
information in ways that overcome the information flood. The ideas,
language, evidence and stories must be novel enough to have, not just
an emotional "right brain" impact, but also strikingly unusual enough
to capture the imagination and fuel the idea of the possible.
Why This Is Important to You
Successful
speakers don't just relate the facts, ma'am. And they don't just
present fresh ideas. They deliver concepts in ways that turn on light
bulbs.
Joe Calloway describes it as " the challenge of keeping
it not only current with what's going on but to be one of the people
who's ahead of the curve, where people in my audience say, "Wow I've
never seen heard that before. That is a new way of looking at this."
Juanell's Simple But Profound Statement
Strive
for approaches that are so novel, you are more excited about
researching and writing, than you are about delivering the speech.