 |
 |
 |
 |
 |
 |
 |
 |
 |
Featured Article: ORIGINALITY
Introduction
As I have discussed , being an expert who speaks professionally is about
--- Freshness,
--- Novelty,
--- Originality, and
--- Boldness
In the last issue two issues I explored "freshness" and "novelty".
In this issue, I will explore "originality".
How to Deliver Originality
"Original"
is not just new, it is both novel and first. "Originality" is about
creating the novelty yourself. "Original" is more than the collection
of the fresh or novel ideas of others. It is about the creation of
fresh and novel ideas.
Delivering originality requires creation. It requires the creation of something that no one else has done before.
One
of Dan Burrus' original contributions is his way of looking at
technology. Dan said, "I decided to create a classification system. . .
. I created a taxonomy for high technology. Now that had never been
done before. . . . The reason is, I wanted to create something original
and I wanted to create some new thinking."
My Experience
In
my work I studied how speakers could create a positive change that
would last forever. As I studied these speakers, I observed that each
one was unique and that each one was influenced by their core values,
turning points, insights gained in your life journey (your wisdom) and
their "brand". Others have written and talked about all of these ideas.
What I did was to create a concept of the Speakers' DNA™ to show how
these four components bundled together to define the uniqueness of a
speaker. No one else had done this before. It is original.
How It Relates to the Industry
Just as I built on the ideas of others to create my original concept, other speakers do the same. Joe Calloway said this:
"The
first part of my job is to research. The second part of my job and the
really meaningful part is to take the information and then say "Ok what
can I add to that . . . That is where I inject my own ideas because if
I don't inject my own original ideas I'm just giving them book reports.
It's like the speaker who gets up and does nothing but quote other
speakers! There is pretty limited value in that. If you are going to
quote other people's ideas they are eventually going to save up enough
to just hire the people that had the idea."
Why This Is Important to You
Clients buy value.
Joe
continued by saying, "then [I] add my own original creative ideas to
the mix and that then is what I take to my clients. That's where the
value is created."
Even if your ideas are fresh and even if your
ideas are novel, if they are not original, then, like Joe Calloway
says, you are "just giving them book reports" and they will "just hire
the people that had the idea".
Juanell's Simple But Profound Statement
Every
Speaker's DNA™ is unique. When you identify and tap your true
uniqueness, you become so original that no one can take your place.